While using different apps, or displaying the slick animations, or even scrolling through a list by flicking your finger, I was eating it up. I couldn’t wait to get my hands on one.
When the iPhone finally went on sale six months later, I was given the enviable job of walking up and down the waiting lines of hard-core, must-have-it fans. I gave them their first in-person demos, sliding through the album covers in the music app or demonstrating Google Maps, all while they waited for their chance to go into the Apple Store and plunk down at least $499 for one of their very own.
I felt like a nerdy version of Jobs, showing people a piece of the future. Everyone wanted what I was holding in my hands. It was a “wow” moment.
This was also the last time I felt that way about Apple’s phone.
Don’t get me wrong, I’m probably buying the new iPhone, even if it costs $1,000. I’ve gotten every new iPhone the year it hit the streets. I’m not kidding. Every year.
Some people buy new clothes each season, others go to sporting events. I buy new phones. (And yes, I bought the very first iPad and Apple Watch, too.)
I was as excited as all the other fanboys when I saw the glass front and back of the iPhone 4 in 2010. I loved the fingerprint sensor in 2013’s iPhone 5S. And I gushed over the portrait mode on the iPhone 7 Plus last year.
That said, they’re all more or less the same. After all, the iPhone, at its essence, is a sheet of touchable glass plated on a metal body. Sure, Apple improves its chips and refines its well-regarded iOS software every year. But all of that is around the edges of an already snazzy product. It’s important, but incremental.
The bottom line is the iPhone has become predictable. Expected. Boring.
Blame whatever you like. Maybe we’re inundated with so many leaks and rumors thatare spoiled. Perhaps the original iPhone was so revolutionary it’s hard to top. It could be we’re surrounded by so many bleeding-edge devices we’ve lost our sense of wonder.
It may simply be that we take phones for granted because they’re so much a part of our daily lives. Like television in its day.
Regardless, I’m here to say Apple’s new glass-and-metal slab isn’t going to be earth-shattering.